Tuesday 10 February 2009

Why Opening Title Sequences Are So Important

A graphic artist, Saul Bass once said, "making a main-title was like making a poster, you're condensing the event into this one concept, this one metaphor a back-story that needs to be told or a character that needs to be introduced".

Within the film industry, the opening title sequence of a film is considered to be the most important aspect in a film. Apart from the marketing elements, the title sequences are the very first images the audience sees. The quick clips lasts about two to three minutes long, in which the filmmaker's intentions and sets up the expectations of the audience. Most films last about 120 minutes, so the first two or three minutes are crucial.

Title sequence is what tells the audience who created the film and based on their past work and what the audience can expect from this film they are about to watch. If someone thinks the title sequence is not very good; their first impression would be that the film will not be good so personally I would consider the opening title sequence of a film the most important part.

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